What is Trakkr?
Trakkr is a brand monitoring platform designed for the era of AI-driven search and recommendations. It tracks how frequently and prominently your brand appears when major AI language models respond to industry-relevant queries. Unlike traditional search engine optimization that focuses on Google rankings, Trakkr provides visibility into how AI systems like ChatGPT, Claude, Gemini, and others perceive and rank your brand. The platform automatically generates prompts related to your industry, queries major AI models daily, and measures both how often your brand is mentioned and how prominently it appears in responses. This enables brands and agencies to understand their competitive positioning within AI ecosystems and optimize their strategy accordingly.
Key Features
Multi-Model Brand Tracking Monitor brand mentions and rankings across six leading AI platforms: OpenAI (ChatGPT), Anthropic (Claude), Google Gemini, xAI Grok, DeepSeek, and Meta Llama with daily automated reporting.
Visibility and Presence Scoring Comprehensive metrics measuring both ranking prominence (Visibility Score) and frequency of mentions (Presence Score) on a 0-100 scale to quantify brand performance in AI responses.
Competitive Intelligence Automatic competitor detection and benchmarking showing how your brand stacks against competitors across different AI models and specific industry queries.
Google AI Overviews & Perplexity Tracking Advanced monitoring of your brand's appearance in Google's AI-generated search overviews and Perplexity AI results, available on paid plans.
Custom Prompt Management Create and manage up to 25 industry-relevant prompts per brand to track specific contexts and use cases important to your business positioning.
Team Collaboration Scale plan includes unlimited team members with role-based access (Admins with full control and Viewers with read-only access) for seamless multi-user collaboration.
Use Cases
Brand Visibility Optimization : Understand how AI systems perceive and rank your brand compared to competitors, then develop strategies to improve visibility in AI-driven conversations about your industry.
Competitive Benchmarking : Monitor competitor positioning across multiple AI models to identify market threats, emerging competitors, and opportunities where you can gain competitive advantage.
Agency Service Offering : Agencies can track multiple client brands simultaneously, providing data-driven insights and competitive reports to support strategic marketing and content optimization recommendations.
Enterprise Market Intelligence : Large organizations can monitor brand positioning across their portfolio of brands while enabling unlimited team members to collaborate on AI-driven market strategy.
Content Strategy Development : Identify which prompts and industry contexts your brand performs well in and which need improvement, informing content creation and SEO strategy to enhance AI visibility.
